The Art of Storytelling
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Business people leverage the art of storytelling to inspire and engage teams, fascinate customers, and gain attention from potential investors. Dale Carnegie himself used storytelling as a compelling way to communicate with others. In this short book, you’ll discover techniques for public speaking and networking, centered around telling a story that people will remember -- and that will get results.
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In addition to a proven formula for presenting engaging stories, this book provides the basic structure to build credibility, capture attention, and call others to action. Learn steps for developing an engaging story that inspires buy-in and belief. Additional keys to effective storytelling teach you how to “narrow the action” and “broaden the benefit.”
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The Art of Storytelling
